FAQs

Who writes the stories?

They are submitted by the public and are welcome from anybody. It doesn't matter if your writing skills are not good, it's the essence of the story that we are after. See our story submission guidelines.

How are the stories chosen?

There are a number of criteria. Most importantly, they need to be about a clever animal; the best are generally based on a specific event. They should also be true, descriptive, concise and entertaining. In addition, it is important to get a good mix of animal types and situations.

What kinds of animals are included?

It's open to any kind of animal, including cats, dogs, dolphins, ducks, sheep, cows, pigs, horses, keas, thrushes, wombats, doves, magpies, spiders, kangaroos, bumblebees, budgies, hedgehogs, tortoises, frogs and goats ...

What countries are SMARTER than JACK in?

Currently the books are sold in New Zealand, Australia, Canada, the USA and the UK.

What do the animal welfare organisations that we work with think of it?

They really like it. The books help show that animals really are intelligent and therefore should be treated with respect. The books also help raise significant funds for them.

How much money do the animal welfare organisations get?

This varies marginally from country to country, but it is generally half of the retail prices for books sold direct to their supporters and about half the profit from books sold through bookshops.

Where is the book being sold?

The two key methods are direct to the supporters of the animal welfare organisations that we partner with and through booksellers. We are represented by different book distributors in different countries - find out more.

What type of books are they?

Non-fiction. They are collections of stories that we believe to be true but have not been verified. It is not a scientific study of animal behaviour.

Who is the book aimed at?

People wanting a light, entertaining read and who are interested in animals. Many people find that they make an ideal gift.